Candidate with university education in marketing supplemented by support courses in this area. Experience from banking and IT segment. As Product Manager, she was responsible for direct marketing, in which defined preferential offers for specified target groups. Reaching the target group at that time was through emailing and direct calling to customers. Later in company providing IT services to banks in Central and Eastern Europe, she was in the process of establishing marketing communications through social networks. Worked with external suppliers of marketing analysis and graphics. The target group in this case were potential employees - IT specialists. Candidate also worked on an event focused on employer branding at a technical university. Currently working on branding of her own brand, testing and analyzing various approaches - a website linked to social networks, an e-shop based on which she optimizes the marekting strategy. Active command of English (C1).
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