The candidate is a senior Marketing and Communications Manager with over 15 years of experience in both international and local environments. She has strong experience in building and leading marketing teams, developing strategies across B2B and B2C segments, and aligning them with overall business objectives. She particularly excels in branding and complex rebranding projects, having successfully led company-wide and product-level transformations, including full implementation across channels and markets. She brings a broad scope of expertise in marketing, PR, internal communication, and employer branding, along with experience in crisis communication and managing relationships with media and external partners. She is strong in project management, capable of effectively delivering long-term and complex initiatives while setting up processes and KPIs for high-performing teams. Her added value lies in her strategic mindset, ability to connect marketing with business impact, and building sustainable brands and long-term stakeholder relationships.
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