Account manager / Key account manager / Marketingový manažér / Marketingový riaditeľ

cvmango ID: 5095

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Pracovné skúsenosti / Work experiences
06/2020 - Present

Project Manager for Electromobility

Zameranie spoločnosti: Automotive

  • Definition of electrifications´ standards for the dealers´ network
  • Network development, consultations and realisation
  • Case to case solutions
  • Coordination of suppliers
  • Developing of client offers and B2B / B2C cooperations

07/2018 - 02/2020

Brand Manager Dacia / Sales Business Analyst

Zameranie spoločnosti: Automotive

Brand Manager Dacia (09/2019 - 02/2020)

  • Full management of Dacia brand (6 models)
  • Product evolution, range, profitability, sales results, communication strategy…
  • 10.000+ registrations/year

Sales Business Analyst (07/2018 - 09/2019)

  • Management of Austrian dealer network Renault/Dacia/Alpine
  • Business strategy, targets, performance, bonuses…
  • 33.000+ registrations/year

04/2008 - 06/2018

Country Marketing Manager / Market Manager for Slovakia

Zameranie spoločnosti: Automotive

Country Marketing Manager (11/2013 - 06/2018)

  • Long-term and strategic marketing planning for Renault and Dacia models with the focus on local needs
  • Defining Marketing approach and Communication strategy for Individual (B2C) and Corporate Customers (B2C)
  • Setting of KPIs and campaign evaluation
  • Development and execution of the Marketing campaigns
  • Management of Agencies (Media / Social / Events) and budgets
  • Leading marketing team and coordination with other departments/countries across international organization
  • Creation and development of partnerships, events and product placement activities
  • 10.000+ registrations/year

Market Manager for Slovakia (04/2008 - 10/2013)

  • Co-creation and execution of Marketing Strategy with Country Manager and Marketing Director for dedicated segment of New Cars and follow up
  • 7.500+ registrations/year

Vzdelanie / Education
1997 - 2003

Faculty of Economics and Management

Engineer of Economy